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Learning Center

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Access the largest knowledge base for Self-Directed IRAs. Expand your investor knowledge with articles, whitepapers, practical guides and tons of other educational resources.

About Entrust

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For 40 years, The Entrust Group has provided account administration services for self-directed retirement and tax-advantaged plans. Entrust can assist you in purchasing alternative investments with your retirement funds, and administer the buying and selling of assets that are typically unavailable through banks and brokerage firms.

Empower Your Clients with Access to Alternative Assets

As an advisor, it’s your responsibility to keep your clients’ best financial interests in mind.

With increasing market volatility and rising uncertainty about traditional strategies, your clients are likely seeking new paths for their portfolios. A self-directed IRA (SDIRA) offers just that. 

This investment account empowers investors to access alternative assets with their retirement funds. As a top advisor, you may be able to achieve greater diversification and higher returns compared to the stock market. 

Unlike assets on public exchanges, many alternative investments may have only been viewed a handful of times. This offers greater potential to pounce on untapped opportunities and secure hidden gems for your clients. Educating your clients on alternative assets can also strengthen your value proposition, distinguishing your skillset in a competitive market.

At Entrust we simplify self-direction for financial advisors and their clients by offering a range of powerful features and a seamless investing experience.

Professional Service with a Personal Touch

Our team of IRA experts is dedicated to delivering personalized services to thousands of clients just like yours each year. 

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1 Point of Contact

Don’t lose time being shuffled around different departments — simply reach out to your dedicated account manager. They’ll be happy to help.

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40+ Years Pioneering in Self-Direction

We’ve been the leaders in self-direction for over four decades and we’re just getting started.

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23,000 Client Accounts

Our clients trust us with the administration of their retirement savings. We take that responsibility seriously.

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$5 Billion Assets Under Administration

We facilitate thousands of transactions every year, empowering our clients to allocate their tax-advantaged savings toward a secure financial future.

A Track Record of Trailblazing

Innovation is at the heart of who we are. Through a combination of automation and human-centered processes, we relentlessly strive to enhance the self-directed experience for our clients. 

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  • Automated Transactions

    With our streamlined processes, transactions can be executed swiftly.
  • Expansive Online Marketplace

    Explore alternative asset opportunities that Entrust clients have already invested in. With Entrust Connect, you can contact investment sponsors to conduct your due diligence and ensure each investment is perfectly suited for your client’s financial goals.
  • Powerful Client Portal

    Self-direction shouldn’t be complicated. That’s why we created the Entrust Client Portal. In just a few seconds, you can make transactions, update account information, and take distributions. That may be why Investopedia awarded Entrust with the “Best Online Portal” among all SDIRA providers.

  • 24/7 Account Access

    The Entrust mobile app puts the power of self-direction in the palm of your hand. With all the functionality of our Entrust Client Portal, you’re never more than a tap away from your client’s next investing opportunity.

  • Financial Advisor Portal

    Monitor activity and make transactions on behalf of your clients. The Entrust Client Portal allows trusted fiduciaries to purchase and sell investments for their clients whenever a promising opportunity arises. 

The Future of Investing: 7 Alternative Assets Trends to Watch

The Future of Investing:
7 Alternative Assets Trends to Watch

From private equity to infrastructure, the options are (almost) endless.
Help your clients unlock the potential of alternative assets in our free guide.

Become a B2B Partner: Unlock Exclusive Benefits for Your Client

At Entrust, we understand the value of strong partnerships. Our B2B program offers discounted pricing for your clients and thought leadership opportunities to showcase your industry expertise.  

Discounted Pricing Structure

As a B2B partner, your clients will enjoy the advantage of having the $50 account establishment fee completely waived, allowing their accounts to grow efficiently and benefit fully from compounding interest.

Establish Yourself as a Thought Leader

Gain exclusive opportunities to showcase your expertise. As a B2B partner, you can apply to be a guest speaker in our educational webinars. This not only serves a platform for sharing your knowledge but also distinguishes your profile in the industry. 

 

How to Become A B2B Partner 

To join our B2B partnership program, all you need to do is bring six new clients to Entrust. By meeting this threshold, you not only earn benefits for your clients but also straighten your partnership with Entrust.

 

 

5 Easy Steps to Get Started

 

START
STEP 1
Your client opens their self-directed IRA

Opening an account takes less than 10 minutes. 

STEP 2
Your client funds the new account

They can move funds into the SDIRA through a transfer, rollover, or contribution.

STEP 3
Set up your advisor account

Create your online profile and choose “Financial Professional”.

STEP 4
Your client grants access

They may offer you one of two permissions: Limited Power of Attorney (LPOA) or  Interested Party Designation (IPO). LPOA allows you to transact on behalf of your client, while IPD only allows you to monitor your client's profile. 

STEP 5
Secure your client’s financial future

Advise your clients on what’s best for their portfolio directly from the Entrust Client Portal.

FINISH

About The Entrust Group

For over 40 years, The Entrust Group has provided account administration services for self-directed retirement and tax-advantaged plans.

Entrust assists over 23,000 individual investors in purchasing alternative investments with their retirement funds, including real estate, private equity, precious metals, and more.

Meet the Team

Let's Talk

No matter your professional goals, we want to help you achieve them.